Susan Hanifin
I’m Susan Hanifin, founder of bespoke data & design. I bring over two decades of advancement services, design, and management experience to support non-profit teams whenever and however they need it.
I specialize in the architecture, optimization, and day-to-day management of complex fundraising ecosystems, with expert-level proficiency in Raiser’s Edge and NXT. My background includes CRM assessments, database migrations, and activating/executing integrations with platforms like Omatic, Red Arc Letterbox, and NetSuite to bridge gaps between finance, stewardship, and data operations.
Day to day, I’ve cleared impressive gift-entry backlogs, cleaned up all manner of things in constituent records, and, in the hope of saving some trees, made sure a family with five alumni children received one magazine per household.
Your organization deserves the high level of functionality your data and finance teams quietly deliver every day. Let me help make their meticulous, essential work a little easier, with measurably better results.
Fundraising strategy is my day-to-day focus, but my absolute favorite nerdy pursuit is wrangling complex data sets. There is nothing quite like handing a client a custom peer-analysis that shows exactly where they excel and where they can grow, affording leaders like you the exact benchmarks they need to measure success and plan ahead.
My 23-year tenure working in independent schools afforded me opportunities to develop skills in layout and graphic design, audience management, content strategy, writing, and editing. I am proficient in the Adobe Creative Suite and have worked with most web platforms over the years. I love adding user-friendly functionality to traditional web environments or enabling content sharing across multiple platforms.
Like you, I am a non-profit person at heart. Like the people we serve, every non-profit organization has unique values and failings, superpowers and blind spots, histories and futures, good and bad days. Lifting an impact-focused mission is our version of “soul craft.” I would love to meet and support your talented team.
Matt Hanifin
Over 15 years, I have helped nonprofit organizations transform fundraising data into a strategic asset. Drawing on experience supporting advancement teams in higher education, legal services, and healthcare, I help organizations build confidence in their donor data so they can make informed decisions, strengthen donor relationships, and clearly demonstrate their impact.
With extensive expertise in Raiser’s Edge, Raiser’s Edge NXT, Luminate Online, and Omatic, I partner with organizations on a wide range of CRM and data initiatives—from database optimization, migrations, and data integrity projects to reporting, analytics, campaign support, and process improvement. My goal is to ensure that the information fundraisers rely on is accurate, accessible, and actionable.
I believe every successful fundraising program begins with trustworthy data. By combining technical expertise with a deep understanding of fundraising operations, I help organizations uncover meaningful insights, measure results, and tell compelling stories backed by data they can trust.
Starting with every gift processed and every survey response collected, seeing the data for the greater story it can tell is how I believe good fundraising shops grow. As Doug Fisher said: "Data that sits unused is no different from data that was never collected in the first place."
Ready to Move Forward? Let’s Talk.
We’ll set up a free, no-pressure chat to explore how we can help.